Is MTV still around?

MTV (originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981….MTV.

Programming
Owner	Warner Communications (1981–1985; 50\%) American Express (1981–1985; 50\%) Viacom (1985–2006, 2005–2019) ViacomCBS (2019–present) National Amusements (1985–present)

What age group watches MTV?

MTV’s target audience was 12- to 34-year-olds, with a particular emphasis on teens and young adults. MTV was also television’s number one destination for viewers aged 18 to 34, a prime demographic for advertisers. The network’s clear focus on its target audience had always been integral to its success.

How many people are watching MTV?

MTV’s linear audience was also down year to year, albeit more sharply. The cabler averaged 900,000 viewers for the live run of the show — a 32 percent drop from 1.32 million in 2020. That’s in keeping with big declines for other awards shows in the past two years.

Are there music videos anymore?

But now, the heyday of the music video is long gone. Today, we know MTV and VH1 more for reality shows like Teen Mom and Love & Hip Hop than for the iconic videos they launched. But here’s the funny thing: Music videos haven’t lost their popularity. In fact, they’re 95 percent of the most popular YouTube videos!

How did MTV change society?

The televisual monoculture of the post-war era gave way to more diverse content. MTV, through alignment with the music charts, helped to fill a popular cultural gap, especially since it greatly accelerated the trend for cross-marketing of musical acts and songs with major Hollywood productions.

Why is MTV popular?

MTV, in full Music Television, cable television network that began as a 24-hour platform for music videos. Singles such as “Billie Jean” and “Beat It” from Michael Jackson’s Thriller (1982) not only showcased the strengths of the music video format but proved that exposure on MTV could propel artists to superstardom.