How much does Coke spend on marketing 2019?

Coca-Cola signalled its intent last quarter to bring marketing investment back to pre-pandemic levels to regain lost ground. The beverage giant spent around $4.3bn (£3bn) on marketing in 2019.

How much do beverage companies spend on marketing?

In a survey of representatives of the bottled and canned soft drinks and water industry in the United States, it was found that in 2020 the sector spent roughly 436.9 million U.S. dollars on advertising. Previous year’s records show that the ad expenditures of the industry amounted to 480.6 million dollars.

How much did Nike spend on marketing in 2019?

Nike’s advertising and promotion costs from 2014 to 2021 (in billion U.S. dollars)

Year	Advertising costs in billion U.S. dollars*
2019	3.75
2018	3.58
2017	3.34
2016	3.28

Why does Coca Cola spend so much money on marketing?

According to the report: “The huge Coca-Cola advertising budget reflects the innovative and appealing advertising campaign nature of its ads.” Coca-Cola’s high advertising budget is reflected in its net operating income and operating income.

What is Coca Cola’s advertising strategy?

Creating awareness of the company and its products. Informing and educating consumers and buyers. Encouraging a liking for the company’s products over those of the competitors’. Encouraging product trial among potential new customers.

What company spends the most money on advertising?

How The Top Biggest Ad Spenders in The U.S. Spend Their Money

• Charter Communications – $2.42 billion.
• Ford Motor Company – $2.45 billion.
• Verizon Communications – $2.64 billion.
• General Motors – $3.24 billion.
• Amazon – $3.38 billion.
• AT – $3.52 billion.
• Procter & Gamble – $4.39 billion.
• Comcast Corp. – $5.75 billion.